Chinese Roots International Minds Creative Executions
Chinese Roots International Minds Creative Executions
Chinese Roots International Minds Creative Executions
Chinese Roots International Minds Creative Executions
Chinese Roots International Minds Creative Executions
Chinese Roots International Minds Creative Executions
Chinese Roots International Minds Creative Executions
As the guest of honor at the 2021 World Winter Sports Expo and the host country for the next Winter Olympics in 2026, Italy showcased its high-quality winter sports products, renowned for their technology, design, reliability, and the lifestyle brand "Italian Mountain Lifestyle." From 2021 to 2023, Panda Consulting has continuously supported the PR campaigns for the Italian Trade Agency (ITA/ICE) at this event.
Country Image and Key Message
Panda Consulting successfully localized the theme "Italian Mountain Lifestyle" into the Chinese version "意在山间," a phrase that beautifully plays on the double meaning of "意" — referring both to Italy ("意大利") and the artistic concept ("意境") among the mountains. Working alongside our partner graphical studio CloudShine, we designed the key visual elements for Italy as the honored guest country at the World Winter Sports Expo 2021, and we continued to develop these elements through 2023.
Campaign Activities
We provided on-site support, photo and video production, private interviews, press release generation, and social media campaigns. For the 2021 event, we facilitated the release of 86 publications within one week, effectively reaching both B2B partners and B2C consumers. Our creative and differentiated content was distributed across multiple channels, including TV, video portals, newspapers, magazines, websites, and new media platforms.
Panda Consulting has been the Media PR and Social Media Team for Catalonia Trade & Investment (ACCIÓ) since 2021. We developed a strategic PR plan focusing on Catalonia's competitive industries to support their investment promotion offices in attracting Chinese companies. Our comprehensive PR activities include key visual design, content planning, event support, video production, media relations, media distribution, and social media management across three platforms, as well as media placement.
Our high-quality B2B content has consistently supported this government office's growth from inception to becoming one of the top European regional governmental institutions among Chinese media, particularly in video content. By the end of 2023, ACCIÓ's accumulated views in Chinese media reached 1 million, with our content ranking in three of the top five search results.
Work Content
Results
Chile Week 2016 was the first independent comprehensive media campaign that Panda Consulting completed. We built the Media PR team in just 15 days, and successfully arranged and executed a comprehensive campaign for ProChile, the General Directorate of International Economic Relations (DIRECON), Government of Chile.
During this intense week, the team invited 138 journalists to cover 30 trade promotion activities in 2 cities （Guangzhou and Beijing. Activities included a high-end press conference on the Great Wall in Beijing. The team organized 47 interviews on various topics such as investment, trade, tourism, and food & wine. Several Chilean officials participated including the former President, the Minister of Economics, the Minister of Public Works, and the Vice Minister of Trade.
The campaign reached around 250 publications across TV, online, newspapers, social media KOL accounts, etc. It significantly helped bring a new level of awareness about Chile to Chinese citizens.
In 1972, Italian director Michelangelo Antonioni was invited by the Chinese government to create a film praising China. However, his film Chung Kuo was subsequently banned in China for 40 years. It is now the subject of the new Chinese documentary, Seeking Chung Kuo. In the episode of the docu-series From Chungkuo to China (2019), filmmakers revisit the same locations and speak with the same people featured in Antonioni's original work.
Panda Consulting provided creative solutions for the new protagonist of the film for SDT Media. We also participated in the overall production and coordinated international screenings and media activities. The series won several domestic awards in China.
Press Reviews
As the exclusive South American production team, we produced 7 out of 20 episodes for STD Media in just 4 months. The series was broadcast on CCTV5, China's national TV sports channel, as well as several digital platforms across China. Many of our stories resonated with Chinese social media, notably "Favela Football" in Brazil and "Crazy Radio" in Argentina. During the 2018 World Cup, total impressions reached over 200 million.
Awards
Watch online
This feature-length documentary delves into the final years of the esteemed Chinese translator Xu Yuanchong (1921-2021), celebrated as the "only poetry translator between Chinese, English, and French."
Xu Yuanchong published over 170 books, translating works from Western writers such as William Shakespeare, John Dryden, F. Scott Fitzgerald, Stendhal, Maupassant, Romain Rolland, Gustave Flaubert, and Henry Taylor into Chinese. He also translated ancient Chinese poetry into French and English, including pieces from the Warring States period (400s B.C.) and the Tang and Song Dynasties (600s-1200s A.C.), featuring poets like Qu Yuan, Du Fu, Li Bai, and Li Qingzhao.
Panda Consulting provided producer Haijing Wang and assistant producers for this film, overseeing post-production and business activities from December 2019 to 2024. Despite the challenges posed by the COVID pandemic, Panda Consulting completed the production and led negotiations with potential investors, distribution companies, and promotion activities.
Awards
Trailer
